How Referral Marketing Works in E-Commerce

Referral marketing is the oldest trick in the book: Word of Mouth. But in the digital age, it is supercharged with tracking and rewards. Here is a deep dive into how it powers OFC Store.

The Psychology of Trust

People trust friends more than ads. When you share an OFC Store link, you are lending your credibility to the brand. In return, the brand shares its profit with you.

The Technical Flow

1. User Request: You request a link.
2. Unique ID: We append a distinct ID (e.g., ?ref=navin) to the URL.
3. Cookie Duration: We set a cookie browser duration.
4. Conversion: Attribution logic assigns the sale to your ID.